Privacy Policy

1. Introduction

West Line Interactive ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website westlineinteractive.com and use our services.

We are registered in the United Kingdom under company registration number 49059759, with our registered office at 30 Churchill Place, Canary Wharf, London, E14 5RE, United Kingdom.

By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Contact Us: When you fill out our contact form, we collect your first name, last name, email address, phone number (optional), subject of inquiry, and message content.
• Subscribe to Communications: If you subscribe to our newsletter or updates, we collect your email address and name.
• Interact with Our Content: When you comment on blog posts or participate in community discussions, we may collect your name, email address, and the content you submit.

2.2 Information Collected Automatically

When you access our website, we automatically collect certain information about your device and browsing activities:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, navigation paths, referring/exit pages, click-through data
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., Google Analytics)
• Social media platforms if you interact with our content
• Public databases and data enrichment services
• Business partners and affiliates

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery and Communication

• Respond to your inquiries and provide customer support
• Send you requested information about our services and industry insights
• Deliver newsletters and educational content you've subscribed to
• Notify you about changes to our services or policies

3.2 Website Improvement and Analytics

• Analyze usage patterns to improve website functionality and user experience
• Conduct research and analysis on industry trends
• Test new features and optimize our content
• Monitor and analyze website performance and security

3.3 Marketing and Personalization

• Personalize your experience and deliver relevant content
• Send promotional communications about our services (with your consent)
• Conduct market research and surveys
• Target advertising and measure campaign effectiveness

3.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms & Conditions and other agreements
• Resolve disputes and prevent prohibited activities

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, we process your personal data based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities (e.g., marketing communications)
• Contractual Necessity: To fulfill our obligations under our Terms & Conditions or to take steps at your request before entering into a contract
• Legitimate Interests: For our legitimate business interests, provided these do not override your fundamental rights and freedoms (e.g., website analytics, fraud prevention)
• Legal Obligation: To comply with applicable laws and regulations

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and analyze website traffic.

5.2 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing habits to deliver relevant advertising

5.3 Managing Cookies

You can control cookie preferences through our cookie consent banner that appears when you first visit our website. You can also manage cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

6. How We Share Your Information

We may share your information in the following circumstances:

6.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Web hosting and infrastructure providers
• Email delivery and marketing platforms
• Analytics and data analysis services
• Customer relationship management (CRM) systems
• Payment processors (if applicable)

6.2 Business Transfers

If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

6.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, including:

• Court orders or subpoenas
• Regulatory investigations
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

6.4 With Your Consent

We may share your information for other purposes with your explicit consent.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection standards
• Binding Corporate Rules for intra-group transfers
• Other legally approved transfer mechanisms

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest using industry-standard protocols (SSL/TLS)
• Regular security assessments and penetration testing
• Access controls limiting data access to authorized personnel only
• Employee training on data protection and security practices
• Incident response procedures for security breaches
• Regular backups and disaster recovery planning

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on:

• Contact inquiries: Retained for up to 3 years after the last interaction
• Marketing communications: Until you unsubscribe or request deletion
• Analytics data: Aggregated and anonymized after 26 months
• Legal compliance: As required by applicable laws and regulations

After the retention period expires, we securely delete or anonymize your personal information.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

10.1 Rights for EEA and UK Residents (GDPR)

• Right to Access: Obtain confirmation about whether we process your data and receive a copy
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your data under certain circumstances
• Right to Restriction: Request limitation of processing under certain conditions
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

10.2 California Residents (CCPA/CPRA)

California residents have additional rights including:

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

10.3 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 15. We will respond to your request within the timeframes required by applicable law (typically 30 days).

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

12. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals due to lack of industry-wide standards. We will continue to monitor developments regarding DNT browser features.

15. Contact Information

16. Supervisory Authority

If you are located in the EEA or UK and have concerns about our data processing practices, you have the right to lodge a complaint with your local supervisory authority:

UK: Information Commissioner's Office (ICO)
Website: ico.org.uk

This Privacy Policy was last updated on January 1, 2025. Please review this policy periodically for any changes.